Arrows in the Quiver – Additional Services

The variegated nature of my career has led many people to ask: “So Cathy, what do you do?” Generally, I simply respond: “What do you need done?” Thankfully no one has ever asked me  to do brain surgery or fly a plane. In truth, my diverse background – which has focused on helping people tell their stories to a given audience – lies in a wonderfully diverse array of skills that can be sliced and diced a number of ways. Here are some examples.

Strategic relationships
Working with large brands and small companies to establish key connections including:

  • Prioritizing potential target markets and developing comprehensive prospect lists (client and/or partner)
  • Facilitating connections to key targets. In selected cases facilitation extends into hands-on management of business development process. Some ways in which this may be done:
    • Focused participation at well-targeted events
    • Traditional outreach
    • Customized, high-touch events/gatherings
  • Crystalizing messaging for internal use and outward facing supporting materials such as web sites, collateral and presentations

Content curation
Crafting editorially balanced, unique programs for conferences and high-end events. This support can involve:

  • Identifying and booking speakers
  • Working with event production staffs for seamless speaker support
  • Supporting panel moderation and/or emceeing needs

For more information on these and other corporate advisory services, contact info@otherthanthat.com.